WHAT WE DO

•             Brand Marketing

The mission: Create transformative outcomes for brands. The method: Harness the power of insights and creativity to develop a magnetic idea that creates positive momentum in the marketplace, delivered across channels, mediums and audiences. In today’s marketplace, ideas matter more than ever – ideas that audiences see as their own, which can be authentically expressed through a brand. The goal of brand marketing has been to recognize these opportunities and create a collaborative endeavor with the customer. Only when a brand taps into these opportunities do we see the kind of engagement that can create positive momentum in the marketplace and truly be transformative to the three areas most important to brands: launching products and services; repositioning themselves to create opportunity; and growing/expanding their positions of leadership.

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•             Crisis Management

Companies spend years building a brand, establishing their reputation. Then crisis hits, and overnight, CEOs and their teams are under siege. Mirale crisis management approach, applies a series of proven tools throughout the process to help manage reputation in the face of crisis. Our global team of senior crisis counselors is certified against the methodology – and equipped with all its proprietary tools – through our industry-leading training program. Mirale’s experts have handled diverse issues, including fatal workplace accidents, management-labor disputes, litigation, executive changes, government investigations, product failures and recalls, natural disasters, workforce reductions, and activism. In addition, we can help manage longer‑term issues and prepare for crises so that your team is ready.

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•             Media Relations

Mirale’s media relations professionals know what makes a story — and have forged trusted relationships with those in the media who are most interested in telling those stories. Our Global Media Council, composed of senior media relations practitioners from across the firm and its affiliated agencies, helps us consistently secure the top-tier placements clients covet most. Because we’ve become a trusted and valued source of information to journalists globally, we know where the opportunities lie to tell your unique story to the media. It’s why we strive to be as valuable to the media as the media is to our clients — a win-win for all.

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•             Reputation Management

Reputation is a fundamental quality of every organization – what stakeholders believe about it, expect from it and say about it to others. But many businesses continue to manage their brands and reputations in separate silos. A disconnect between brand and reputation creates a barrier to success and growth – and in some cases, a destructive force. It’s the central issue every business must address today, as organizations can no longer afford to have brand and reputation as separate entities. Companies need a new approach that produces meaningful, productive, progressive exchange with their stakeholders, and at Mirale, we call it authentic engagement.

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•             Social & Innovation

At Mirale, our team understands how to leverage the ever-evolving technologies; platforms and channels to help clients from all sectors measurably improve business outcomes. Our solutions help brands navigate and adapt to innovative new technologies. And our social suite of capabilities, integrated partnerships, and depth and breadth of global subject matter experts uniquely position our team, which believes magnetic content and social engagement drives business growth. We help connect the values of brands and organizations online with the values of their audience to create real passion, authentic exchange and what matters most — meaningful relationships.

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•             Strategic Integration

Organizations have many messages to communicate across many channels. Often, they also have many agencies to manage, all working on related pieces of the communications and marketing mix. It’s a “many messages, many channels, many partners” challenge. Mirale’s strategic integration team understands how to address this challenge. Collaborating with other agency partners to develop holistic marketing communications plans that connect the dots across disciplines and remits, we identify where communications can connect and elevate efforts across paid, earned, shared and owned channels by building and leading interdisciplinary teams from across the firm, within our network and with outside partners.

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•             Global Intelligence

We lead communications through data-driven strategy and intelligence. With our unwavering focus on business outcomes and never-ending cycle of intelligence gathering, we ensure our clients' sustained success. We provide an advantage to our clients, finding the truth about their audiences, the operating environment and their competition, helping them realize their goals.

ETHICS

​A commitment to the highest ethical standards has been a cornerstone of Mirale’s corporate philosophy since the founding of our firm. It’s more than a guiding principle – our goal of “ethics as culture” defines who we are to each other and the world around us.

We believe in being open, transparent, responsible and legally compliant in all of our activities, and impress upon our employees one consistent global standard of behavior and performance. Ethics training and compliance programs are a core element of the process we use to maintain the culture we have developed. Our ethics compliance training programs are mandatory for each employee who joins our firm.

We are committed to the highest standards of ethical conduct in all we do, for ourselves and for our clients.

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